Social Media brought about change in almost all aspect of our life, and one sector that chance much is in the field of advertisement. One form of Ad is gaining traction is Native Advertising.
Wikipedia says “Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which they are placed. The advertiser’s intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it. The word “native” is used to refer to the formatting of the advertising materials to make them appear more consistent with other media in the recipient’s universe.”
The Ad does not directly sells you the product, but rather appeal to your emotions, makes you fell good and makes you hit that share button.
It doesn’t even need superstar to be in the advertisement, just ordinary people with real story.
Coca Cola creative team is very good in crafting Native Ads.
Here is the latest from Coke;
The main ingredient is meaningful inspiring content that is worth sharing. And if your inspired go ahead share it.